| 000 -LEADER | 
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                                                | fixed length control field | 00671cam a2200265ua 4500 | 
                                        
                                    
                                    | 005  - DATE & TIME | 
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                                                | control field | 20171214164917.0 | 
                                        
                                    
                                    | 008  - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | 
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                                                | fixed length control field | 100309s1989    De a   g     b000 u eng u | 
                                        
                                    
                                    | 020 ## - ISBN | 
|---|
                                    
                                            
                                                | International Standard Book Number | 9780070620223 | 
                                        
                                            
                                                | Price | RS335.00 | 
                                        
                                    
                                    | 040 ## - CATALOGING SOURCE | 
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                                                | Original cataloging agency | Central Library | 
                                        
                                    
                                    | 041 1# - Language | 
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                                                | Language |  | 
                                        
                                            
                                                | -- | NULL | 
                                        
                                    
                                    | 044 ## - | 
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                                                | -- | De | 
                                        
                                    
                                    | 082 14 - DDC NUMBER | 
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                                                | Classification number | 658.83 | 
                                        
                                            
                                                | Book Number | BER/M | 
                                        
                                    
                                    | 100 1# - MAIN ENTRY--PERSONAL NAME | 
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                                                | Personal name | Beri, G C. | 
                                        
                                    
                                    | 245 10 - TITLE STATEMENT | 
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                                                | Title | Marketing research / | 
                                        
                                            
                                                | STMT | by G C Beri. | 
                                        
                                    
                                    | 250 ## - EDITION STATEMENT | 
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                                                | Edition statement | 4th ed / | 
                                        
                                    
                                    | 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | 
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                                                | Place of publication, distribution, etc | New Delhi : | 
                                        
                                            
                                                | Name of publisher, distributor, etc | Tata McGraw-Hill Publishing , | 
                                        
                                            
                                                | Date of publication, distribution, etc | 1989. | 
                                        
                                    
                                    | 300 ## - PHYSICAL DESCRIPTION | 
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                                                | Pages | 579p. : | 
                                        
                                            
                                                | Other Details | figures ; | 
                                        
                                            
                                                | Dimension | 23cm | 
                                        
                                    
                                    | 653 #0 - Subject | 
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                                                | Subject | MARKETING RESEARCH | 
                                        
                                    
                                    | 942 ## - ADDED ENTRY ELEMENTS (KOHA) | 
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                                                | Koha item type | Books | 
                                        
                                    
                                    
                                    
                                    | 250 ## - EDITION STATEMENT | 
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                                                | -- | . | 
                                        
                                    
                                    
                                    | 300 ## - PHYSICAL DESCRIPTION | 
|---|
                                    
                                            
                                                | -- | 1 CD . | 
                                        
                                    
                                    | 365 ## - | 
|---|
                                    
                                            
                                                | -- | RS335.00 | 
                                        
                                    
                                    
                                    
                                    | 504 ## - | 
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                                                | -- | Includes index | 
                                        
                                    
                                    | 541 ## - | 
|---|
                                    
                                            
                                                | -- | 78948 | 
                                        
                                            
                                                | -- | RS335.00 | 
                                        
                                    
                                    | 541 ## - | 
|---|
                                    
                                            
                                                | -- | 81180 |