000 -LEADER |
fixed length control field |
00723cam a2200265ua 4500 |
005 - DATE & TIME |
control field |
20171214164709.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
091022s2009 De a g b000 u eng u |
020 ## - ISBN |
International Standard Book Number |
9788120335707 |
Price |
Rs. 550.00 |
040 ## - CATALOGING SOURCE |
Original cataloging agency |
Central Library |
041 1# - Language |
Language |
|
-- |
NULL |
044 ## - |
-- |
De |
082 14 - DDC NUMBER |
Classification number |
658.8 |
Book Number |
KOT/M |
100 1# - MAIN ENTRY--PERSONAL NAME |
Personal name |
Kotlar, Philip. |
245 10 - TITLE STATEMENT |
Title |
Marketing management / |
STMT |
by Philip Kotlar and Kevin Lane Keller. |
250 ## - EDITION STATEMENT |
Edition statement |
13th ed / |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
Place of publication, distribution, etc |
New Delhi : |
Name of publisher, distributor, etc |
Prentice Hall of India , |
Date of publication, distribution, etc |
2009. |
300 ## - PHYSICAL DESCRIPTION |
Pages |
662p. : |
Other Details |
Table and figures ; |
Dimension |
27cm . |
653 #0 - Subject |
Subject |
MARKETING MANAGEMENT |
700 1# - Added Entry Personal Name |
Added Entry Personal Name |
Keller, Kevin Lane . |
942 ## - ADDED ENTRY ELEMENTS (KOHA) |
Koha item type |
Books |
250 ## - EDITION STATEMENT |
-- |
. |
365 ## - |
-- |
Rs. 550.00 |
504 ## - |
-- |
Includes index |
541 ## - |
-- |
74363 |
-- |
Rs. 550.00 |