| 000 -LEADER |
|---|
| fixed length control field |
00720cam a2200265ua 4500 |
| 005 - DATE & TIME |
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| control field |
20171214162728.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
011126s1997 IN a g b000 u ENG u |
| 020 ## - ISBN |
|---|
| International Standard Book Number |
8185461317 |
| Price |
Rs. 165.00 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
Central Library |
| 041 0# - Language |
|---|
| Language |
|
| 044 ## - |
|---|
| -- |
IN |
| 082 14 - DDC NUMBER |
|---|
| Classification number |
658.8 |
| Book Number |
DAV/M |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Davar, Rustom S.. |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Modern marketing management / |
| STMT |
Rustom S. Davar, Sohrab R. Davar and Nusli R. Davar. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
New Delhi : |
| Name of publisher, distributor, etc |
Universal Book Stall , |
| Date of publication, distribution, etc |
1997. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Pages |
xxv,694p. : |
| Other Details |
ill.,tables ; |
| Dimension |
22cm . |
| 653 #0 - Subject |
|---|
| Subject |
MANAGEMENT-MARKETING |
| 700 1# - Added Entry Personal Name |
|---|
| Added Entry Personal Name |
Davar, Sohrab R.. |
| 700 1# - Added Entry Personal Name |
|---|
| Added Entry Personal Name |
Davar, Nusli R.. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
Books |
| 365 ## - |
|---|
| -- |
Rs. 165.00 |
| 504 ## - |
|---|
| -- |
NULL |
| 541 ## - |
|---|
| -- |
41648 |
| -- |
Rs. 165.00 |
