Mathews, Brian
Marketing today's academic library: a bold new approach to communicating with students / Brian Mathews. - New Delhi: Ess Ess Publications, 2010. - xv, 171 p. illustrations; 25 cm.
Includes bibliographical references and index.
9788170005964
ACADEMIC LIBRARIES--MARKETING.
ACADEMIC LIBRARIES--PUBLIC RELATIONS.
021.7 / MAT/M
Marketing today's academic library: a bold new approach to communicating with students / Brian Mathews. - New Delhi: Ess Ess Publications, 2010. - xv, 171 p. illustrations; 25 cm.
Includes bibliographical references and index.
9788170005964
ACADEMIC LIBRARIES--MARKETING.
ACADEMIC LIBRARIES--PUBLIC RELATIONS.
021.7 / MAT/M