Capon, Noel.
Managing marketing an applied approach / Noel Capon and Siddharth Shekhar Singh. - / . - New Delhi : Wiley India , 2014. - xxviii,672p.+113p. : Ills., figs., tables etc. ; 26cm 1 CD .
Includes index
9788126548514 RS799.00
MARKETING MANAGEMENT
658.8 / CAP/M
Managing marketing an applied approach / Noel Capon and Siddharth Shekhar Singh. - / . - New Delhi : Wiley India , 2014. - xxviii,672p.+113p. : Ills., figs., tables etc. ; 26cm 1 CD .
Includes index
9788126548514 RS799.00
MARKETING MANAGEMENT
658.8 / CAP/M