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Central Library - Vidyasagar University

“Education does not only mean learning, reading, writing, and arithmetic,

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-Ishwarchandra Vidyasagar

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Loudon, David L.

Consumer behavior : concepts and applications / David L Loudon and Albert J Della Bitta. - 4th ed / . - New Delhi : McGraw Hill Education (India) , 1993. - xxiii,788p. : figs. ; 26cm. .

Includes bibliographical referrences and index

ISBN: 9780070473812 RS650.00

Subjects--Index Terms: CONSUMER BEHAVIOUR

Dewey Class. No.: 658.8342 / LOU/C

VIDYASAGAR UNIVERSITY
Rangamati, Midnapore,

West Bengal 721102,Phone- 03222 - 276556 (Extn - 444)

Email: librarian@vidyasagar.ac.in
Website: http://vidyasagar.ac.in/

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