Keegan, Warren J .
Global marketing management / by Warren J Keegan and Naval K Bhargava. - 7th ed / . - New Delhi : Pearson Education , 2011. - xxiv,670p. : ills.,figs.,tables ; 24cm .
Includes index
9788131730911 RS.
EXPORT MARKETING-MANAGEMENT INTERNATIONAL BUSINESS ENTERPRISES-MANAGEMENT
658.848 / KEE/G
Global marketing management / by Warren J Keegan and Naval K Bhargava. - 7th ed / . - New Delhi : Pearson Education , 2011. - xxiv,670p. : ills.,figs.,tables ; 24cm .
Includes index
9788131730911 RS.
EXPORT MARKETING-MANAGEMENT INTERNATIONAL BUSINESS ENTERPRISES-MANAGEMENT
658.848 / KEE/G