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Central Library - Vidyasagar University

“Education does not only mean learning, reading, writing, and arithmetic,

it should provide a comprehensive knowledge”

-Ishwarchandra Vidyasagar

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Kumar, Arun.

Marketing management / Arun Kumar,N Meenakshi. - 2nd ed / . - New Delhi : Vikas Publishing House , 2011. - xxi,942p. : ill,pic ; 23cm .

includes bibliography,company/brand index and subject index

ISBN: 9788125942597 RS565.00

Subjects--Index Terms: MARKETING MANAGEMENT

Dewey Class. No.: 658.8 / KUM/M

VIDYASAGAR UNIVERSITY
Rangamati, Midnapore,

West Bengal 721102,Phone- 03222 - 276556 (Extn - 444)

Email: librarian@vidyasagar.ac.in
Website: http://vidyasagar.ac.in/

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