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Central Library - Vidyasagar University

“Education does not only mean learning, reading, writing, and arithmetic,

it should provide a comprehensive knowledge”

-Ishwarchandra Vidyasagar

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Blythe, Jim.

Key concepts in marketing / by Jim Blythe. - / . - London : Sage Publications , 2009. - 219p. : figures ; 23cm .

Includes index

ISBN: 9781847874986 GBP19.99

Subjects--Index Terms: COMMERCE

Dewey Class. No.: 380.1 / BLY/K

VIDYASAGAR UNIVERSITY
Rangamati, Midnapore,

West Bengal 721102,Phone- 03222 - 276556 (Extn - 444)

Email: librarian@vidyasagar.ac.in
Website: http://vidyasagar.ac.in/

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