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Central Library - Vidyasagar University

“Education does not only mean learning, reading, writing, and arithmetic,

it should provide a comprehensive knowledge”

-Ishwarchandra Vidyasagar

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Gupta, A.S.

Advertising and sales promotion :concepts and strategies / by A.S. Gupta. - 3rd ed. / . - Pune : Everest Publishing House , 2010. - 407p. : figures ; 25cm CD .

Includes index

ISBN: RS280.00 (Pb)

Subjects--Index Terms: ADVERTISING

Dewey Class. No.: 659.1 / GUP/A

VIDYASAGAR UNIVERSITY
Rangamati, Midnapore,

West Bengal 721102,Phone- 03222 - 276556 (Extn - 444)

Email: librarian@vidyasagar.ac.in
Website: http://vidyasagar.ac.in/

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