Haig, Matt.
Brand royalty : how the world`s top 100 brands thrive & survive / by Matt Haig. - / . - London : Kogan Page , 2005. - vi,314p. : figures ; 23cm .
Includes bibliography and index
9780749444396 RS395.00
BRAND NAME PRODUCTS BRAND NAME PRODUCTS-MANAGEMENT
658.827 / HAI/B
Brand royalty : how the world`s top 100 brands thrive & survive / by Matt Haig. - / . - London : Kogan Page , 2005. - vi,314p. : figures ; 23cm .
Includes bibliography and index
9780749444396 RS395.00
BRAND NAME PRODUCTS BRAND NAME PRODUCTS-MANAGEMENT
658.827 / HAI/B