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Central Library - Vidyasagar University

“Education does not only mean learning, reading, writing, and arithmetic,

it should provide a comprehensive knowledge”

-Ishwarchandra Vidyasagar

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Srinivasan, R..

Services marketing : the Indian context / R Srinivasan. - 3rd ed / . - New Delhi : PHI Learning , 2012. - xvi,273p. : figs.,tables ; 24cm .

Includes bibliographical references and index

ISBN: RS250.00 (Pbk)

Subjects--Index Terms: SERVICE INDUSTRIES-MARKETING-INDIA CUSTOMER SERVICES-INDIA

Dewey Class. No.: 658.80954 / SRI/S

VIDYASAGAR UNIVERSITY
Rangamati, Midnapore,

West Bengal 721102,Phone- 03222 - 276556 (Extn - 444)

Email: librarian@vidyasagar.ac.in
Website: http://vidyasagar.ac.in/

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