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Central Library - Vidyasagar University

“Education does not only mean learning, reading, writing, and arithmetic,

it should provide a comprehensive knowledge”

-Ishwarchandra Vidyasagar

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Czinkota, Michael R..

International marketing / by Michael R. Czinkota and Iikka A. Ronkainen. - 8th ed. / . - UK : South-Western Cengage Learning , 2007. - 635p. : figures ; 27cm .

Includes index

ISBN: 9788131501610 RS450.00

Subjects--Index Terms: INTERNATIONAL MARKETING

Dewey Class. No.: 658.848 / CZI/I

VIDYASAGAR UNIVERSITY
Rangamati, Midnapore,

West Bengal 721102,Phone- 03222 - 276556 (Extn - 444)

Email: librarian@vidyasagar.ac.in
Website: http://vidyasagar.ac.in/

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