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Central Library - Vidyasagar University

“Education does not only mean learning, reading, writing, and arithmetic,

it should provide a comprehensive knowledge”

-Ishwarchandra Vidyasagar

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Hoffman, K.Douglas.

Marketing of services / by K.Douglas Hoffman and John E. Bateson. - / . - New Delhi : Cengage Learning India , 2006. - 425p. : figures ; 25cm .

Includes index

ISBN: 9788131505311 RS325.00

Subjects--Index Terms: MARKETING OF SERVICES

Dewey Class. No.: 338.761 / HOF/M

VIDYASAGAR UNIVERSITY
Rangamati, Midnapore,

West Bengal 721102,Phone- 03222 - 276556 (Extn - 444)

Email: librarian@vidyasagar.ac.in
Website: http://vidyasagar.ac.in/

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