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Central Library - Vidyasagar University

“Education does not only mean learning, reading, writing, and arithmetic,

it should provide a comprehensive knowledge”

-Ishwarchandra Vidyasagar

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Belch, George E.

Advertising and promotion : an integrated marketing communications perspective / George E Belch and Michael A Belch. - 6th ed / . - New Delhi : Tata McGraw-Hill Publishing , 2007. - xxvi,779p. : ills.,picts ; 24cm .

Includes bibliographical references and index

ISBN: Rs. 430.00 (Pb)

Subjects--Index Terms: ADVERTISING

Dewey Class. No.: 659.1 / BEL/A

VIDYASAGAR UNIVERSITY
Rangamati, Midnapore,

West Bengal 721102,Phone- 03222 - 276556 (Extn - 444)

Email: librarian@vidyasagar.ac.in
Website: http://vidyasagar.ac.in/

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