Central Library , Vidyasagar University

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Online Public Access Catalogue (OPAC)
Central Library - Vidyasagar University

“Education does not only mean learning, reading, writing, and arithmetic,

it should provide a comprehensive knowledge”

-Ishwarchandra Vidyasagar


Clow, Kenneth E.

Integrated advertising, promotion, and marketing communications / by Kenneth E. Clow, Donald Baack. - 3rd ed / . - New Delhi : Prentice Hall of India , 2007. - xix,515p. : illus.,figs.,tables ; 27cm .

Includes index

Rs. 395.00 (Pb)

ADVERTISMENT

659.113 / CLO/I

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