Central Library , Vidyasagar University

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Online Public Access Catalogue (OPAC)
Central Library - Vidyasagar University

“Education does not only mean learning, reading, writing, and arithmetic,

it should provide a comprehensive knowledge”

-Ishwarchandra Vidyasagar


Loudon, David L.

Consumer behavior : concepts and applications / David L Loudon and Albert J Della Bitta. - 4th ed / . - New Delhi : Tata McGraw-Hill Publishing , 2006. - xxiii,788p. : ills.,picts.,tables ; 24cm .

Includes notes and index

Rs. 425.00 (Pb)

CONSUMER BEHAVIOR

658.8342 / LOU/C

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