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Central Library - Vidyasagar University

“Education does not only mean learning, reading, writing, and arithmetic,

it should provide a comprehensive knowledge”

-Ishwarchandra Vidyasagar

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Keegan, Warren J.

Global marketing management / Warren J Keegan. - 7th ed / . - Delhi : Dorling kindersley (India) , 2007. - 643p. : ills.,figs.,tables ; 23cm .

Includes index

ISBN: RS275.00 (Pb)

Subjects--Index Terms: MARKETING MANAGEMENT

Dewey Class. No.: 658.8 / KEE/G

VIDYASAGAR UNIVERSITY
Rangamati, Midnapore,

West Bengal 721102,Phone- 03222 - 276556 (Extn - 444)

Email: librarian@vidyasagar.ac.in
Website: http://vidyasagar.ac.in/

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