Schiffman, Leon G.
Consumer behavior / Leon G Schiffman and Leslie Lazar Kanuk. - 9th ed / . - New Delhi : Prentice Hall of India , 2007. - xviii,561p. : ills.,picts.,tables ; 26cm .
Includes glossary and index
Rs. 325.00 (Pb)
CONSUMER BEHAVIOR
658.8342 / SCH/C
Consumer behavior / Leon G Schiffman and Leslie Lazar Kanuk. - 9th ed / . - New Delhi : Prentice Hall of India , 2007. - xviii,561p. : ills.,picts.,tables ; 26cm .
Includes glossary and index
Rs. 325.00 (Pb)
CONSUMER BEHAVIOR
658.8342 / SCH/C