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Central Library - Vidyasagar University

“Education does not only mean learning, reading, writing, and arithmetic,

it should provide a comprehensive knowledge”

-Ishwarchandra Vidyasagar

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Jayachandran, S.

Marketing management : text and cases / S Jayachandran. - / . - New Delhi : Excel Books , 2004. - xi,505p. : tables.,charts.,picts ; 24cm .

includes index

ISBN: 8174463623 RS275.00

Subjects--Index Terms: MARKETING MANAGEMENT

Dewey Class. No.: 658.8 / JAY/M

VIDYASAGAR UNIVERSITY
Rangamati, Midnapore,

West Bengal 721102,Phone- 03222 - 276556 (Extn - 444)

Email: librarian@vidyasagar.ac.in
Website: http://vidyasagar.ac.in/

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