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Central Library - Vidyasagar University

“Education does not only mean learning, reading, writing, and arithmetic,

it should provide a comprehensive knowledge”

-Ishwarchandra Vidyasagar

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Czinkota, Michael R.

Marketing management / Michael R. Czinkota and Masaaki Kotabe. - 2nd ed / . - Australia : Thomson South-Western , 2002. - xxv,597p. : ill.,figs.,pics. ; 24cm .

Includes index

ISBN: 9812403663 Rs.495.00

Subjects--Index Terms: MARKETING MANAGEMENT

Dewey Class. No.: 658.8 / CZI/M

VIDYASAGAR UNIVERSITY
Rangamati, Midnapore,

West Bengal 721102,Phone- 03222 - 276556 (Extn - 444)

Email: librarian@vidyasagar.ac.in
Website: http://vidyasagar.ac.in/

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