Online Public Access Catalogue (OPAC)
Central Library - Vidyasagar University

“Education does not only mean learning, reading, writing, and arithmetic,

it should provide a comprehensive knowledge”

-Ishwarchandra Vidyasagar


Czinkota, Michael R.

Marketing management / Michael R. Czinkota and Masaaki Kotabe. - 2nd ed / . - Australia : Thomson South-Western , 2002. - xxv,597p. : ill.,figs.,pics. ; 24cm .

Includes index

9812403663 Rs.495.00

MARKETING MANAGEMENT

658.8 / CZI/M

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